The GOBY Environmental Project, symbolised by a 5 metre fish structure, launched last year on Durban New Beach to address the issue of plastic waste on the KZN coastline, while educating children and families on the importance of reducing, reusing and recycling waste and removing plastic waste from our beaches.
Endorsed by UNICEF South Africa, FIFA Beach Soccer Worldwide Foundation, Hitachi Construction Machinery Southern Africa and the Durban Regeneration Project 2022, GOBY addresses the broader UN Global Sustainable Development Goals and facilitates priority sport development interventions for children, including the making of sports equipment from re-purposed plastic.
“I believe that play in every form is the right of every child. Safe and inclusive play and sports are tools for improving children’s lives. They contribute to health, child development and foster peace and tolerance. Above all educating families on the importance of reusing, reducing and recycling plastic waste is vital,” said Vaughn Bishop, Founder and Director of the GOBY initiative.
Suncoast has once again partnered with GOBY over the holiday season to create awareness around plastic waste management and get the public involved in being part of the solution. “Suncoast is committed to waste management and awareness, specifically around plastic waste on our beaches” says Suncoast Marketing Manager, Louise Howell. “We encourage guests to conduct beach clean ups when heading down to the beachfront this holiday and come through to Suncoast to “feed” GOBY – let’s be part of the change, not the problem”, says Howell.