Smarties Awards

LivingTSOGO Moments Mobile Marketing Campaign scoops Bronze at the MMA SA Smarties Awards

Suncoast Casino, Hotels & Entertainment’s LivingTSOGO Moments mobile marketing campaign scooped the Bonze Award in the Relationship Management Category of the Mobile Marketing Association of South Africa’s (MMA SA) Smarties Awards held during the weekend of the 2016 Loeries in Durban held at the Elangeni Hotel.

The LivingTSOGO Moments is Tsogo Sun’s rewards and recognition programme that allows Tsogo Sun staff members to identify fellow colleagues who exemplify the five values that embody the culture of Tsogo Sun. In an acronym, the values are T=Teamwork, S=Service, O=Opportunity, G=Growth and O=Ownership.

“Staff who identify a fellow colleague who exhibits any one of the Tsogo Sun values are able to vote for a particular colleague by using their phone and dialing a special USSD code to vote for them” says Suncoast Employee Services Manager, Uvish Nunkumar.

He goes on to explain “That person is immediately made aware that you have voted for them and at the end of every month, votes are converted into points and monthly winners are generated at each property”.

The LivingTSOGO Moments platform was created by Durban-based Mobile Surveys Company, TellPeach who are powered by Always Active Technologies (AAT) and provide dynamic mobile surveys for brands looking to communicate with their consumers, in this case, employees.

“The LivingTSOGO Moments rewards and recognition programme was one that was intensive as it involved tons of research and case studies. We are extremely proud to have worked on the program and felt that the campaign warranted submission in the MMA SA Smarties Awards earlier this year” says Peach Piche.

Tsogo Sun’s LivingTSOGO Moments campaign was up against competition from the likes of brands such as OMO (who scooped the Silver Award for the OMO Fast Kids campaign), Unilever, Magnum and much more. “We are extremely proud to have won this award and are thankful to our mobile business partner, Tellpeach, for submitting this campaign to the MMA SA Smarties Awards” says Suncoast Human Resources Manager, Deshnee Naidu.

Held during the week of the Loeries in Durban, the MMA SA Smarties Awards are the only global awards program created specifically to recognize best-in-class mobile marketing campaigns from around the world, celebrating excellence, innovation and effectiveness.

The Mobile Marketing Association is the world’s leading global non-profit association comprised of more than 800 member companies, from nearly 50 countries and with South Africa having over 70 active members.

For more information on Tsogo Sun visit


Influenced by the Art Deco style of Miami South Beach, SUNCOAST Casino, Hotels & Entertainment is Durban’s leading gamer-tainment destination. It boasts unparalleled atmosphere from its location on Durban’s stretch of palm-lined beaches known as the Golden Mile and is within walking distance of the iconic Moses Mabhida Stadium.

Winner of the BMW Supertech KZN Top Business Award – Tourism Category 2014, voted KwaZulu-Natal’s “Best Casino” for the 13th year running, in the 2016 Daily News Your Choice Awards, the 2014 Ask Afrika Orange Index customer service award winning in the Casino Industry category, and recipient of the 2016 certificate of excellence by TripAdvisor.

SUNCOAST Casino, Hotels and Entertainment continues to be an integral part of the Durban entertainment scene.

SUNCOAST has a gaming floor of over 7,000m2, with coinless SMART technology, 1,600 slot machines, 67 gaming tables, and an exclusive Salon Prive called 77 Ocean Drive for higher limit slots and tables.

SUNCOAST’s leisure, dining and retail options include 13 restaurants and fast food outlets, a kids’ entertainment arcade and an 8-screen Cinecentre cinema complex.

SUNCOAST opens onto a boardwalk which links to uShaka Marine World to the south and Moses Mabhida stadium and Blue Lagoon to the north.

There is a superb grassed area between SUNCOAST and the beach offering loungers and umbrellas for the beachgoer.

The SUNCOAST Durban complex also offers 5-star conference and eventing venues plus superior accommodation at the sea-facing Suncoast Towers and SunSquare Suncoast with its Balinese-style spa and stylish Jeera Restaurant.

SUNCOAST Casino, Hotels & Entertainment is owned by Tsogo Sun Gaming.


Tsogo Sun Gaming proudly supports the National Responsible Gambling Programme. Winners know when to stop. Only persons 18 years and older are permitted to gamble. National problem gambling counselling toll-free helpline 0800 006 008. Tsogo Sun Gaming casinos are licensed casinos.

Copyright © 2021 Tsogo Sun Gaming. All rights reserved

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