SUNCOAST Casino and Entertainment World have renewed their branding contract with Mozzie Cabs for the third successive year and, at the same time, they have implemented a fresh new creative look on the 43 mini cab vehicles that drive home the SUNCOAST message on Durban’s roads.

Implemented once again by vehicle branding and transit media specialists, Graffiti, the 43 newly-branded cabs feature a plain black background with bold pink, turquoise and white spots that allude to the appearance of bright spotlights. The colourful SUNCOAST logo has been created in reflective vinyl allowing it to be visible at night. The logo is underscored by the line “Winners Know Where to Go.”

The mini cabs service the wider Durban area and form an eye-catching method of getting the SUNCOAST brand beyond the perimeters of their property through a 24/7/365 type of advertising medium.

Comments SUNCOAST Marketing Manager, Louise Howell, “Our objective with the branded mini cabs has always been to get the SUNCOAST brand out into the public arena of Durban and its surrounds, using an alternative medium that stands out and garners attention. The mobility of the medium means that we are getting adequate spread across the geographical areas of Durban and the sheer volume of vehicles ensures there’s an impact made and that people are alerted to them regularly.”

Graffiti Director David Ferguson adds, “The SUNCOAST cabs have become an iconic feature of the Durban roads over the last few years – people know them and recognise them. The new branding is an excellent way of once again drawing attention to the SUNCOAST brand and ensuring people don’t become immune to the communication. And the colourful creative implementation with reflective vinyl will ensure that this is now achieved both at night and in the day!”

SUNCOAST specifically chose to renew their branding contract with Mozzie Cabs for a third term as opposed to any other cab company because of their professional service to both SUNCOAST and its guests. Says Howell “The customer experience is paramount to us and with the SUNCOAST branding on the cabs guests have the same level of service expectation that they receive at our resort. We’re happy that Mozzie Cabs always meets this service expectation.”

The branded cabs not only form an effective advertising medium for SUNCOAST, they also provide synergies between the medium and the SUNCOAST offering. For instance, utilising the cabs for transportation for events such as The Mercury Wine Week or the SUNCOAST Whisky Club provides a positive association with the brand through its social responsibility awareness towards drinking and driving. And it also ensures that the SUNCOAST experience goes that little bit further, right to the front door of guests’ homes.

Ends Howell, “Our feedback with regards to the cabs has always been positive, in fact people very often refer to the vehicles as the “SUNCOAST” cabs. There is no other outdoor medium that is as unique and talked-about as the cabs and certainly none that suits our brand so perfectly.”

For further information regarding vehicle branding please contact Graffiti in Johannesburg on (011) 691 8400, Cape Town on (021) 552 7255 and Durban on (031) 563 2820 or visit www.graffiti.co.za

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About Suncoast Casino & Entertainment World, Durban

Influenced by the Art Deco style of Miami South Beach, Suncoast Casino and Entertainment World is Kwa-Zulu Natal’s leading gamer-tainment destination. It boasts unparalleled atmosphere from its location on Durban’s stretch of palm-lined beaches known as the Golden Mile and is within walking distance of the new Moses Mabhida Stadium built for the 2010 FIFA World Cup. 

 SUNCOAST is the largest casino in Durban at over 7000m2, with coinless SMART technology, 1330 slot machines, 50 gaming tables, and an exclusive Salon Prive called 77 Ocean Drive for higher limit slots and tables.

SUNCOAST’s leisure, dining and retail options include 18 restaurants and fast food outlets, over 20 retailers, a grassed SUNDeck and Boardwalk leading onto the Indian Ocean, a kids’ entertainment arcade, the 8-screen Nu Metro cinema complex and the SUNCOAST Zone theatre facility.

The SUNCOAST Durban complex also includes 5-star conference and eventing service plus superior accommodation at the sea-facing Suncoast Hotel & Towers, with its Balinese-style spa and stylish Riviera Restaurant.

Suncoast Casino and Entertainment World, Durban, is owned by Tsogo Sun Gaming.